Expedia's Chief Marketing Officer, Jochen Koedijk, discusses how the company is using AI to evolve its marketing strategies. According to Koedijk, AI has enabled Expedia to personalize customer interactions and improve the overall travel experience. He attributes these improvements to OpenAI's technology, which he says has allowed Expedia to automate routine tasks and focus on more creative aspects of marketing. --- Why it matters: Engineers working in AI will be interested in how Expedia is using AI to personalize customer experiences and automate routine tasks, as it demonstrates the practical applications of AI in a real-world setting. Source: https://openai.com/index/expedia-jochen-koedijk