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Amazon launches an AI shopping assistant for the search bar, powered by Alexa+

admin May 13, 2026 View Original Source
Alexa for Shopping is a new personalized AI shopping assistant in the Amazon search bar that replaces its Rufus assistant.
Alexa for Shopping is a new personalized AI shopping assistant in the Amazon search bar that replaces its Rufus assistant.

This article was originally published at: https://techcrunch.com/2026/05/13/amazon-launches-an-ai-s...