Business

As buyers make decisions through LLMs, Bobcat's Laura Ness Owens is focusing more on customer experience

With more buyers turning first to LLMs to find products and solutions, Laura Ness Owens, CMO of Bobcat is focusing more on customer experience
With more buyers turning first to LLMs to find products and solutions, Laura Ness Owens, CMO of Bobcat is focusing more on customer experience

This article was originally published at: https://www.businessinsider.com/bobcat-cmo-laura-ness-owe...