Technology

Boomers, not Gen Z, are the generation cutting back most on alcohol

admin July 14, 2026 View Original Source
New research overturns assumption that abstinent younger drinkers are behind weak demand.
New research overturns assumption that abstinent younger drinkers are behind weak demand.

This article was originally published at: https://arstechnica.com/health/2026/07/boomers-not-gen-z-...