OpenAI is teaming up with toy maker Mattel to bring artificial intelligence to its popular brands. The partnership aims to improve the design process by automating tasks and freeing up time for creative work. This collaboration may also lead to new ways for fans to interact with these iconic toys, such as through AI-powered games or experiences. --- Why it matters: This matters because it shows how AI can be applied in non-traditional industries like toy-making, potentially leading to innovations that benefit both the industry and consumers. Source: https://openai.com/index/mattels-iconic-brands