ChatGPT Ads, a platform for advertising on the AI chatbot, is expanding its reach to 31 European countries. This move allows advertisers to target users in these regions who are actively exploring products or services, making it easier for them to compare options and make informed decisions. The expansion aims to provide more opportunities for businesses to connect with potential customers across Europe. --- Why it matters: This matters to AI researchers because it demonstrates the growing demand for conversational interfaces like ChatGPT in various markets, highlighting the need for more sophisticated advertising platforms that can effectively engage users in these environments. Source: https://openai.com/index/chatgpt-ads-expands-across-europe