Business

CMOs today need to disrupt themselves, says Adobe's top marketer Lara Balazs

Lara Balazs, CMO of Adobe, interviewed at the 2026 Cannes Lions, said CMOs need to disrupt themselves in response to constant change.
Lara Balazs, CMO of Adobe, interviewed at the 2026 Cannes Lions, said CMOs need to disrupt themselves in response to constant change.

This article was originally published at: https://www.businessinsider.com/adobe-cmo-lara-balazscann...