Business

Creators are the new kings of advertising's biggest bash

Creators are descending on Cannes Lions, the ad industry's tentpole event, reflecting their increased importance in the marketing mix.
Creators are descending on Cannes Lions, the ad industry's tentpole event, reflecting their increased importance in the marketing mix.

This article was originally published at: https://www.businessinsider.com/creators-take-over-cannes...