The Estée Lauder Companies is using ChatGPT to gain insights into consumer behavior and preferences in the beauty industry. By analyzing data generated by the chatbot, they can identify trends and patterns that inform product development and marketing strategies. This approach combines human creativity with machine-driven analysis to create new products and experiences. --- Why it matters: This matters to AI researchers because it showcases a practical application of large language models like ChatGPT in a real-world industry setting, demonstrating their potential for driving business decisions. Source: https://openai.com/index/estee-lauder