OpenAI has developed a platform called Unify that uses its AI technologies to automate sales tasks such as prospecting, research, and outreach. The platform combines OpenAI's o3, GPT-4.1, and CUA models to personalize messaging and streamline workflow. This aims to help teams generate more leads while focusing on high-value customer interactions. --- Why it matters: This matters because it shows how AI can be used to automate repetitive tasks in sales, freeing up human time for higher-level work. It also highlights the potential of combining multiple AI models to achieve better results. Source: https://openai.com/index/unify