Business

e.l.f. Beauty plans more price cuts to court increasingly cost-conscious shoppers

After the company cut the price of e.l.f.'s Halo Glow skin tint from $18 to $14, sales picked up nearly 40%.
After the company cut the price of e.l.f.'s Halo Glow skin tint from $18 to $14, sales picked up nearly 40%.

This article was originally published at: https://www.businessinsider.com/elf-beauty-cut-prices-tar...