Ferrari's polarizing new electric Luce is a bet on a huge untapped market
The Luce, a five-seat EV designed by ex-Apple designer Jony Ive, has had a difficult start. Ferrari might be more concerned about China than memes.
The Luce, a five-seat EV designed by ex-Apple designer Jony Ive, has had a difficult start. Ferrari might be more concerned about China than memes.
This article was originally published at: https://www.businessinsider.com/ferrari-luce-electric-car...