Genesis wants to move like a startup. Hyundai gives it the muscle to scale like an auto giant.
Genesis COO Ted Mengiste said the brand works with a startup mindset while leveraging Hyundai's resources, including a massive manufacturing network.
Genesis COO Ted Mengiste said the brand works with a startup mindset while leveraging Hyundai's resources, including a massive manufacturing network.
This article was originally published at: https://www.businessinsider.com/genesis-startup-hyundai-s...