He wrote the bible on the modern internet. He's horrified at what he sees in 2026.
Steve Krug invented the frictionless internet with his book "Don't Make Me Think." Now he's in the frictionmaxxers' corner.
Steve Krug invented the frictionless internet with his book "Don't Make Me Think." Now he's in the frictionmaxxers' corner.
This article was originally published at: https://www.businessinsider.com/steve-krug-dont-make-me-t...