Chime, a company led by CMO Vineet Mehra, is using AI to redefine marketing. It's shifting from a traditional push-based approach to an agent-driven model, where AI helps tailor messages to individual customers. This change requires leaders who understand how to effectively use AI and adopt it thoughtfully. Those who do will likely see growth. --- Why it matters: This matters to researchers in AI because it shows the practical application of new models in a real-world industry, highlighting the potential for agent-driven approaches to improve marketing outcomes. Source: https://openai.com/index/chime-vineet-mehra