OpenAI's creative team is using a tool called Codex to develop custom creative applications. Codex provides context-aware AI that helps the team accelerate their work by generating ideas and prototyping quickly. This collaboration allows the team to focus on high-level tasks, such as defining project goals and objectives, while leaving the details to Codex. --- Why it matters: This development matters because it showcases how AI can be integrated into creative workflows to enhance productivity and innovation. By leveraging context-aware tools like Codex, researchers and engineers in AI can explore new ways to automate repetitive tasks and focus on more complex and high-level problems. Source: https://openai.com/index/codex-collaborator-creative-team