How The Cheesecake Factory turned a family recipe into a global restaurant chain
Before The Cheesecake Factory had a 250-item menu, it was a family bakery. David Overton opened the first restaurant in 1978 to sell his mom's cheesecakes.
Before The Cheesecake Factory had a 250-item menu, it was a family bakery. David Overton opened the first restaurant in 1978 to sell his mom's cheesecakes.
This article was originally published at: https://www.businessinsider.com/the-cheesecake-factory-hi...