Zapier's enterprise marketing team uses ChatGPT Work to streamline core processes. They report that it helps reduce drop-offs in their lead funnel, creates campaign assets, and automates reporting. The company cites no specific metrics or results from using the technology. --- Why it matters: This matters because it shows a real-world application of large language models like ChatGPT in marketing automation. It highlights potential benefits for businesses looking to streamline processes with AI-powered tools. Source: https://openai.com/index/zapier