I was too pregnant to pitch my business on 'Shark Tank.' My husband and Pete Davidson went instead.
Allison Strumeyer says ordering 10,000 pairs of socks before launching doublesoul helped prove demand and gave her the confidence to build the company.
Allison Strumeyer says ordering 10,000 pairs of socks before launching doublesoul helped prove demand and gave her the confidence to build the company.
This article was originally published at: https://www.businessinsider.com/i-spent-100-000-testing-m...