IMAX's CEO isn't buying Disney's 'Infinity Vision' pitch for 'Avengers: Doomsday': It's just 'marketing'
IMAX CEO Rich Gelfond reacted to Disney's "Infinity Vision" format for "Avengers: Doomsday," saying it's just marketing.
IMAX CEO Rich Gelfond reacted to Disney's "Infinity Vision" format for "Avengers: Doomsday," saying it's just marketing.
This article was originally published at: https://www.businessinsider.com/imax-ceo-response-disney-...