In a world driven by demand generation, CMOs must be the expert on the customer, says Mars' Gabrielle Wesley
Economic shifts and changes in consumer spending mean marketing leaders need to focus on demand generation, says Mars' Gabrielle Wesley.
Economic shifts and changes in consumer spending mean marketing leaders need to focus on demand generation, says Mars' Gabrielle Wesley.
This article was originally published at: https://www.businessinsider.com/mars-cmo-gabrielle-wesley...