ChatGPT now includes shopping research features. Users can explore, compare, and discover products with personalized buyer's guides to simplify decision-making. This addition is likely intended to help users make more informed purchasing decisions by providing relevant product information. --- Why it matters: This matters because it expands the capabilities of conversational AI in e-commerce, allowing developers to integrate shopping research into their applications and potentially improving user experience. Source: https://openai.com/index/chatgpt-shopping-research