Kraft Heinz's $600 million comeback plan hinges on marketing stunts that people will actually share
Kraft Heinz North America CMO Todd Kaplan lifted the lid on why he's ditching simple "logo slaps" for content designed to be shared.
Kraft Heinz North America CMO Todd Kaplan lifted the lid on why he's ditching simple "logo slaps" for content designed to be shared.
This article was originally published at: https://www.businessinsider.com/kraft-heinz-cmo-revamped-...