Business

Marketers, it's okay to let creators get experimental with your ads

Savvy marketers are relinquishing more control to creators, YouTuber Adam W and Google's Sean Downey said at Business Insider's CMO Insider breakfast.
Savvy marketers are relinquishing more control to creators, YouTuber Adam W and Google's Sean Downey said at Business Insider's CMO Insider breakfast.

This article was originally published at: https://www.businessinsider.com/creator-influencer-market...