OpenAI has introduced new features for buying ads on its chatbot platform ChatGPT. The company has launched a beta self-serve Ads Manager that allows users to buy ads directly without needing to work with an intermediary. This is accompanied by cost-per-click (CPC) bidding, which means advertisers only pay when their ad is clicked on. Additionally, OpenAI has enhanced its measurement tools to protect user privacy and keep conversations separate from ads. --- Why it matters: These changes matter to AI researchers because they demonstrate the growing importance of advertising revenue in supporting large language model development. As more companies invest in chatbots like ChatGPT, understanding how to effectively monetize these platforms will be crucial for their long-term viability. Source: https://openai.com/index/new-ways-to-buy-chatgpt-ads