Nutella's empire is making a multibillion-dollar play for America's snack market
Ferrero spent billions buying US food brands, growing revenue fivefold. Its latest $3.1 billion cereal deal puts its expansion strategy to the test.
Ferrero spent billions buying US food brands, growing revenue fivefold. Its latest $3.1 billion cereal deal puts its expansion strategy to the test.
This article was originally published at: https://www.businessinsider.com/ferrero-nutella-buying-am...