Patrón thinks its biggest selling point is what's not in its tequila
Patrón found a creative workaround to rules that bar it from using the words "additive free" in its marketing.
Patrón found a creative workaround to rules that bar it from using the words "additive free" in its marketing.
This article was originally published at: https://www.businessinsider.com/patron-bets-on-transparen...