OpenAI's Academy provides guidance on personalizing the chatbot ChatGPT. The process involves using custom instructions and memory to tailor responses. This can be done by providing specific context or adjusting settings within the chat interface. However, the extent of customization available is unclear from this resource alone. --- Why it matters: Personalization matters in AI because it allows for more relevant and consistent interactions with users. Engineers working on conversational models like ChatGPT need to understand how to tailor their systems to specific contexts or user preferences. Source: https://openai.com/academy/personalization