OpenAI has introduced a new feature in its chatbot, ChatGPT, that allows users to discover products through a visually immersive experience. The feature is powered by the Agentic Commerce Protocol, which enables product discovery, side-by-side comparisons, and integration with merchants. This protocol allows for richer shopping experiences within the chat interface. --- Why it matters: This development matters to AI researchers because it showcases the potential of combining natural language processing with e-commerce capabilities in a single platform. It highlights the importance of developing protocols that enable seamless interactions between users and products. Source: https://openai.com/index/powering-product-discovery-in-chatgpt