Business

Prudential Financial's lead marketer says taste will win out over 'generic AI'

Prudential CMO Richard Parkinson discusses PGIM's claymation campaign "Keep Asking" and its impact on advertising norms and customer engagement.
Prudential CMO Richard Parkinson discusses PGIM's claymation campaign "Keep Asking" and its impact on advertising norms and customer engagement.

This article was originally published at: https://www.businessinsider.com/prudential-cmo-richard-pa...