PVH Corp., the parent company of fashion brands such as Calvin Klein and Tommy Hilfiger, is using OpenAI's ChatGPT Enterprise to integrate artificial intelligence (AI) into various aspects of its business. These include fashion design, supply chain management, and consumer engagement. The goal is to reimagine the future of fashion with AI-powered tools. --- Why it matters: This development matters to researchers in AI because it demonstrates a major brand's willingness to adopt cutting-edge technology in creative industries, potentially paving the way for more widespread adoption of AI in fashion design and production. Source: https://openai.com/index/pvh-future-of-fashion