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Shein buys Everlane, which sold millennials the dream of ethical, affordable luxury

Everlane's finances have faltered in recent years. But will the merger alienate Everlane's existing shoppers — or sway droves of Shein fans to trade up?
Everlane's finances have faltered in recent years. But will the merger alienate Everlane's existing shoppers — or sway droves of Shein fans to trade up?

This article was originally published at: https://www.npr.org/2026/05/22/nx-s1-5825872/shein-buys-everlane