Speak is a language learning platform that uses AI to personalize instruction for each user. The company's approach involves using machine learning algorithms to analyze individual users' strengths and weaknesses in different languages. This information is then used to create customized lesson plans that cater to the user's needs. According to Connor Zwick, CEO and co-founder of Speak, this personalized approach can lead to faster language acquisition and improved retention. --- Why it matters: This matters because traditional language learning methods often rely on one-size-fits-all approaches, which may not be effective for all learners. By using AI to personalize instruction, Speak aims to improve the efficiency and effectiveness of language learning. Source: https://openai.com/index/speak-connor-zwick