Spirit Airlines tried to be the Dollar General of the skies. Then the big airlines beat it at its own game
Spirit Airlines helped pioneer ultra-cheap flying and soared. Then legacy airlines copied them, outmaneuvered them with loyalty programs, and the economy turned against their core customers.
Spirit Airlines helped pioneer ultra-cheap flying and soared. Then legacy airlines copied them, outmaneuvered them with loyalty programs, and the economy turned against their core customers.
This article was originally published at: https://www.npr.org/sections/planet-money/2026/04/29/g-s1...