Business

Star Wars was dethroned at the box office by two scrappy original movies. It could be a turning point for franchise films.

Audiences are seeing movies like "Obsession" and "Backrooms" instead of "The Mandalorian and Grogu," proving that franchises and IP don't always win.
Audiences are seeing movies like "Obsession" and "Backrooms" instead of "The Mandalorian and Grogu," proving that franchises and IP don't always win.

This article was originally published at: https://www.businessinsider.com/backrooms-obsession-box-o...