OpenAI is supporting the European Union's efforts to create a trustworthy artificial intelligence ecosystem. The company is backing the EU Code of Practice on AI content transparency, which aims to improve how people understand AI-generated content. This includes developing standards and tools for tracking the origin of such content, known as provenance. --- Why it matters: This matters because it could lead to greater accountability in AI development and use, particularly when it comes to generating content that may be misleading or deceptive. Source: https://openai.com/index/supporting-eu-trustworthy-ai-ecosystem