OpenAI has started testing advertisements within its chatbot ChatGPT. The goal is to provide users with free access while generating revenue through ads. Advertisements will be clearly labeled, and the bot's responses will remain independent of advertising content. User data will be protected by strong privacy measures, and users will have control over their ad experience. --- Why it matters: This development matters to AI researchers because it represents a key challenge in deploying large language models like ChatGPT: balancing free access with revenue generation while maintaining user trust. Source: https://openai.com/index/testing-ads-in-chatgpt