The $12.5 billion Lakers deal is a bet that sports TV will keep booming. The NFL may test that.
TV sports deals always get more expensive. Especially for the NFL. What happens if they don't? Lachlan Murdoch and Bob Iger both need the answer.
TV sports deals always get more expensive. Especially for the NFL. What happens if they don't? Lachlan Murdoch and Bob Iger both need the answer.
This article was originally published at: https://www.businessinsider.com/lakers-iger-kushner-nfl-m...