The executive behind M&M's says this is marketing's most overlooked skill
Rankin Carroll of Mars emphasizes the importance of entertainment in marketing, highlighting campaigns like Snickers' UEFA Euro 2024 partnership.
Rankin Carroll of Mars emphasizes the importance of entertainment in marketing, highlighting campaigns like Snickers' UEFA Euro 2024 partnership.
This article was originally published at: https://www.businessinsider.com/mars-chief-brand-officer-...