The San Antonio Spurs basketball team is experimenting with custom versions of ChatGPT, an AI chatbot developed by OpenAI. The team uses these custom models for various tasks, including enhancing fan engagement through personalized interactions and streamlining operations such as player development and game planning. Additionally, the Spurs are leveraging this technology to drive innovation across their organization. --- Why it matters: This matters because it shows how large organizations outside of tech are starting to adopt and adapt AI technologies like ChatGPT for specific business needs, potentially setting a precedent for other teams in various industries. Source: https://openai.com/index/san-antonio-spurs