Traditional advertising is dead, says the marketer who cut Mastercard's ad budget by 70%
Former Mastercard CMO Raja Rajamannar says consumers are tuning out ads and that marketers must focus on creativity, experiences, and human connection.
Former Mastercard CMO Raja Rajamannar says consumers are tuning out ads and that marketers must focus on creativity, experiences, and human connection.
This article was originally published at: https://www.businessinsider.com/traditional-ads-dead-mast...