What CMOs actually want from TV during the industry's big pitch week
Measurement, live sports, and flexibility are the top priorities for CMOs during this year's TV upfronts ad sales extravaganza.
Measurement, live sports, and flexibility are the top priorities for CMOs during this year's TV upfronts ad sales extravaganza.
This article was originally published at: https://www.businessinsider.com/what-cmo-marketers-want-f...