Why Accenture buying Whalar is a 'coming-of-age moment' for creator marketing
Accenture Song's acquisition of the creator and social agency Whalar is more evidence that big budgets are shifting to influencer marketing.
Accenture Song's acquisition of the creator and social agency Whalar is more evidence that big budgets are shifting to influencer marketing.
This article was originally published at: https://www.businessinsider.com/what-accenture-buying-wha...