World

Why Wimbledon is serving Indian ice cream and Bollywood beats

admin July 28, 2026 View Original Source
Departing from tradition, Wimbledon shed its restraint to target new audiences in cricket-crazy India.
Departing from tradition, Wimbledon shed its restraint to target new audiences in cricket-crazy India.

This article was originally published at: https://www.bbc.co.uk/news/articles/ckgdz0420xzo?at_mediu...