Xbox's new bet on advertising could shake up gaming — if players don't revolt
Xbox is testing a way for users to stream the games for free by watching ads. Ad execs say the move hints at a bigger advertising play.
Xbox is testing a way for users to stream the games for free by watching ads. Ad execs say the move hints at a bigger advertising play.
This article was originally published at: https://www.businessinsider.com/xbox-takes-leap-into-adve...